Pharmaceutical Advertising

• Advocacy Group Prescription Project Asks FDA To Review Direct-to ... - Kaiser network.org
  In its complaint to FDA, the group cited ads for the drug-coated stent Xience V, manufactured by Abbott Laboratories; the Prestige Cervical Disc, ...The Prescription Project Petitions FDA to Order Pharmaceutical and ...
• The End of Pharma's Free Ride? - Century Foundation
  Meanwhile, here in the states, there?s already a comparative-effectiveness bill in Congress?and it even has the support of the Pharmaceutical Research ...
• Learn about the Mobile Advertising and Marketing, Second Edition - MarketWatch
  Mobile Advertising and Marketing is an extensive report analysing the rise of mobile advertising on the global market. This strategic research report from ...
• Drug ads seen as a mistake - TVNZ
  The head of pharmaceuticals at Roche says the move has been the single worst decision for the pharmaceutical industry. William Burns says advertising has ...
• Big Pharma Execs Say Recession Will Hurt; DTC Was ?Worst Decision? - Wall Street Journal Blogs
  Reuters reports that Roche?s head of pharmaceuticals, William Burns, said, ?DTC advertising has been the worst decision for the drug industry. ...

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