Financial Services Advertising and Marketing

• AARP under fire for marketing of pricey insurance - Salt Lake Tribune
  One reason, he learned, was because AARP was taking a cut out of his premium before sending the money to Hartford Financial Services Group, the provider of ...
• Microsoft names ex-Yahoo exec to top Internet post - MarketWatch
  Lu's appointment is somewhat unique as a Microsoft business head, Rosoff said, in that he doesn't have a background in sales and marketing. ...
• Are Super Bowl ads the last stand for recession-proof sports? - ESPN
  Eleven title sponsors and three presenting sponsors come from the financial services industry, each paying anywhere from $6 million to $12 million a year. ...
• Photo: MultiVu Appoints Tracey Page as Divisional Vice President - MarketWatch
  "We look forward to drawing on Tracey's deep knowledge of the advertising and marketing industry as we continue to leverage interest in MultiVu's services ...
• RJ Palmer Steps Up Client Offerings - MarketWatch
  RJ Palmer is a full service advertising agency headquartered in New York. It is privately held with billings in excess of $645 million. ...

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